UK market tempts European cycle brands

Winora and Haibike, Troyan Gloves and Leaf Cycles all interested
Publish date:
281_Picture 2.jpg

The lure of the UK cycle market has seen a number of overseas companies pitch their wares at the market via the Friedrichshafen-set Eurobike show. Some of the key companies looking to gain UK representation at the event included goliath brand Winora and its subsidiary HaiBike, Troyan Gloves and previously represented Leaf Cycles.

Winora and HaiBike

The Accell-owned brand has wide product range serving a broad number of sectors, and already has a huge presence in Netherlands Switzerland and Austria. Winora revealed to BikeBiz that it already has a parts and accessories distribution deal (for its XLC brand) in the works for the UK for the start of 2011, but nothing in place for the bike side of its business yet.

The firm bagged a number of Eurobike Design Awards at the show under both the Winora and Haibike names. Haibike’s Heet RX and Big Curve RC mountain bikes grabbed prizes, alongside Winora’s F2 and FC Family Line.

Troyan Gloves

Based in Germany and with origins in the snow sports market, Troyan Gloves has a lot to offer a distributor seeking one of the most comprehensive glove catalogues available.

Packaged in slimline, slatwall compatible packaging, the product should appeal to all retailers looking for either a small or large stock holding of gloves. There were more designs than BikeBiz could count on the stand at Eurobike and these would be available to a UK wholesaler, along with the firms soft goods line, which includes hoods, t-shirts and beanies.

Some big-name athletes are already sponsored by the brand in the BMX, MTB and Motocross sectors and BikeBiz was told the brand is currently looking to add a big-name UK rider to its team. We won't say who, but let's just say he's not shy of your modern day mini ramp trickery, 540 footjam whiplashes, for one mind-blowing example.

A distributor with ties to one or more of Troyan's targeted markets is sought (BMX, MTB, snow and motocross) and enquiries can be made via

Leaf Cycles
Having once previously had UK representation, the Leaf Cycles brand may be known to some in the trade – particularly those with a keen eye on the jump and fixie markets.

Offering both a nine bike range and an aftermarket component line to interested distributors, the brand's owner stresses that it requires the chosen partner to sell only domestically and to strictly enforce that the brand not be devalued online.

With claims of 'never having received a product back on warranty', Leaf is confident its product will find a home in the UK soon enough and are asking interested parties to make contact via the website at

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019