Ultimate Products launches full-on Land Rover bicycle range - BikeBiz

Ultimate Products launches full-on Land Rover bicycle range

It's not just a re-badged Moulton this time, it's a range of MTB, city, street and jump bikes, licensed by Ultimate Products, and given Land Rover names, Discovery, Defender and Freelander. Ultimate Products is also to release a Gola range of bikes and a budget range of Ultimate bikes. The Ultimate Cycles division of Ultimate Products - "before we built a bike, we assembled the team" - is staffed by former Falcon bike trade veterans...
Publish date:

Ultimate Products Ltd of Oldham is a supplier of homeware, cookware, furniture, floor coverings and outdoor leisure products. It markets Brabantia products as well as signature cookware brands such as Antony Worrall Thompson and Linda Barker.

"When we decided to establish our specialist cycle division, the first decision we made was to recruit the industry's top specialists to ensure that we built bikes that would appeal to serious riders, leisure cyclists, youngsters and their parents," said Ultimate Cycle's sales director Scott Hillyard.

" We also needed to ensure the bikes met the needs of retailers too - from specialist independent cycle outlets right across the board to High Street stores.

Hillyard was formerly national sales manager at Tandem's Falcon. He has worked in the cycle trade for 17 years, with telesales and repping jobs with Lifecycle, Karrimor, and Reece as well as Falcon. Hillyard is now assembling a sales team to sell the Land Rover, Gola and Ultimate bike ranges.

The ranges were designed by Tim Higgins, Ultimate's technical product manager. 20-year bike trade veteran, Higgins, a triathlete, was formerly product manager at Falcon Cycles.

Ultimate's purchasing director is Kevin Whitfield, another 20-year veteran of the bike trade, having had purchasing and product development posts with Claud Butler, Falcon, British Eagle, Townsend and Saracen.

Tel: 0161 627 1400

Email: s.hillyard@ultimate-products.co.uk

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018