Ultra Motor targets UK with new bikes - BikeBiz

Ultra Motor targets UK with new bikes

Electric bicycle and scooter manufacturer comes to Europe
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The UK will be the first market to be targeted by LEV brand Ultra Motor, company president Joe Bowman has told BikeBiz.

“We’ll be launching a pedal-assist version of the popular A2B Metro at the popular Gadget Show held on April 16th. The UK will be the first European market for our company,” said Bowman in an exclusive interview after the Taipei show ended.

The brand’s popular A2B model is going hybrid, too. While embodying many of the high tech features of the ‘design for purpose’ Metro Light Electric Vehicle (LEV), the latest version enables the rider to blend pedal power with electric propulsion.

Since its much-lauded debut at Interbike in 2008, the A2B Metro has introduced a new generation
of urban commuters to the green, clean, lean economics, flexibility and comfort of LEV transport.
Designed at the Ultra Motor Design Center in Berlin and headed up by industry veteran Norbert Haller, the A2B Hybrid, like other Ultra Motor products, is engineered and assembled at the company’s factory in Taiwan.

The upgraded model will have front suspension, a SRAM seven-speed derailleur and Avid disc brakes on the front and rear, as well as a highly-maneuverable weight of 28kg.

“The LEV concept has caught on quickly,” added Bowman. “It has been amazing to watch how, in the matter of just a few short years, governments have begun supporting electric vehicles as the way forward for transportation and a model policy for Western markets.”

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