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Universal Cycles bought by Sports World owner? - BikeBiz

Universal Cycles bought by Sports World owner?

Mike Ashley is reported to have taken an 80 percent share of Universal
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Reports of the deal first circulated last week. BikeBiz contacted Universal at the time but has had no response to date.

It's understood the buy-out leaves 20 percent of the company in the hands of brother and sister Gavin and Sarah Markscheffel.

Sports World is a stockist of Muddy Fox bikes, a brand owned by Universal Cycles, which is the UK's biggest distributor of bikes.

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