Upgrade Bikes has announced that it has added Green Oil to its portfolio of brands.
Started in a garden shed in 2007, the brand has quickly picked up industry awards for performance, as well as an endorsement from the Ecologist Magazine.
BikeBiz is told Upgrade Bikes plans to take Green Oil to the next level, with the goal of getting the range to 75 per cent of UK bike shops by the end of the year.
“We are proud to have Green Oil distributed by Upgrade Bikes. This will take the Green Oil brand to the next level, rolling out the range to the majority of UK bike shops by the end of the year,” said Simon Nash, director of Green Oil UK.
The latest product in the firm's range is the fairly traded, biodegradable EcoSponge, and new packaging for Upgrade Bikes including a 100 per cent recycled cardboard POS display box. Upgrade will also distribute Green Oil’s recycled wood display racks.
Upgrade Bikes is taking orders now, with Green Oil going live on July 3rd. The brand will also be present at BikeRadar Live next weekend.
Upgrade: 01403 711 611