70 backers have so far pledged £11,031 to support the Kickstarter campaign from new British cycling apparel brand Upper Downs. The first product is the Neo waterproof, decribed by Upper Downs as "an ultra breathable, super high performance cycling jacket."
Upper Downs was founded by riders Matt Parker and Henry Rendall who are based near the South Downs National Park (hence the brand name).
The Neo is made from Polartec NeoShell and features a removable hood with a hidden zip, a pack-away rear pocket, a lens cleaner and a phone holder.
Parker said: "We've been working to produce an ultra-technical cycling jacket that delivers on all performance levels whilst being versatile for outdoor sports and styled for lifestyle use. The result is Neo, a functional, ultra breathable, moisture wicking, lightweight, waterproof cycling jacket that looks great both on and off the trail."
The pre-production jacket was put through its paces by UCI Downhill World Cup racer Harry Molloy.
To put the Neo into production Upper Downs require Kickstarter pledges worth £25,000.