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US cartoon characters stress British safe cycling - BikeBiz

US cartoon characters stress British safe cycling

Disney's sub-Simpsons cartoon schoolyard characters from BBC1's Recess are the chosen 'stars' to front this year's cycle-in-safety magazine from the Department for Transport, Local Government and the Regions
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The Cycle Smart magazine launch was timed to coincide with the release of 'Recess -School's Out' at cinemas nationwide right now.

One million copies of the magazine are being distributed by road safety officers and by UCI cinemas nationwide.

Cycle Smart was compiled by youth consultants b3 (nothing to do with the late - but coming - trade directory of the same name.)

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