US pro road-cycling loses another sponsor - BikeBiz

US pro road-cycling loses another sponsor

Last week, Saturn ended its 12-year association with US road race team sponsorship and now another major backer of American cycling has decided to call it a day. The Schroeder Iron team will cease to exist from the end of the 2003 race season. Cyclingnews.com calls the recent spate of sponsor losses a 'crisis'. Frank Schroeder blames workload and a "sluggish economy."
Author:
Publish date:

Cyclingnews.com carries the following statement from Schroeder Iron team owner Frank Schroeder, issued on Sunday September 21st:

No 2004 for Schroeder Iron

"After careful consideration, I have decided to end my association with pro cycling with the close of this 2003 season. The stresses to my business and to my family have been too great this year and it would not be wise for me to stay involved for 2004 and beyond," says team owner Frank Schroeder.

The speculation that the Schroeder Iron team would not continue has been the subject of many rumors as of late. The program, which was started in 2001 in Southern California [and] was formed with the idea of improving the sponsorship and organization of cycling for the cyclist and equipment sponsor will come to end this month....With the sluggish economy, it has become more of an effort to keep the team going than originally planned. "I have had the distinct pleasure of dealing with some of the best sponsors in the business and I wish them well in their endeavors for the coming years" continues Frank Schroeder, "We spent time looking for a major title sponsor to take over the turn key team to no avail and there is no way I could possibly float the team for another year. Both emotionally and monetarily."

"My main goal is to make sure all the riders receive their due for the season and to carefully liquidate the team assets so that I might be able to get back to a somewhat normal life and to continue to oversee the success of Schroeder Iron Corporation and my family."

http://www.cyclingnews.com

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Monday 10th September 2018

Specialized_Logo_Red promo

Rider Care Representative

Specialized UK Ltd I Chessington, Surrey I Salary: Competitive DOE I Date Published Monday 3rd September 2018