US radio show - and global website - plugs Giant's bike making prowess - BikeBiz

US radio show - and global website - plugs Giant's bike making prowess

Giant's founder used to be inspired by the working practices carried out at Toyota, now Toyota managers visit the Giant factories in Taiwan and China when they want to pick up tips on efficiency. That was one of the key findings of a report on 'The World', a co-production of the BBC World service, Public Radio International and WGBH, Boston. Listen here (if you've got RealPlayer installed)
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In a four minute business piece Lucy Craft reported from Taiwan on Giant's history, manufacturing techniques and success on the April 16th edition of Public Radio Internationals (PRI) programme 'The World', a US radio station, also available on the web.

Starting with the decision of Giant founder King Liu to create 10-speed bicycles to fill the boom in US cycling in the 70s, the story went on to explain how Schwinn's 1980 decision to drop Giant and source bikes from China lead King Liu to create a house brand.

From humble beginnings studying the production and management techniques of Toyota, WalMart and General Electric, Giant developed "the leanest, meanest production line" and produced premium components that could be commodified through a commitment to quality and investment into branding, said Craft.

"Now Toyota managers come to Taiwan for hints on boosting efficiency. With Taiwan and China gaining entrance into the World Trade Organization, Giant is expected to gain even more market share."

Listen to the piece at:

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