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USA Cycling name ASSOS new apparel partner - BikeBiz

USA Cycling name ASSOS new apparel partner

ASSOS has been named as the official cycling apparel partner of the USA Cycling Team up to and including the 2020 Olympic Games in Tokyo
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ASSOS has been named as the official cycling apparel partner of the USA Cycling Team up to and including the 2020 Olympic Games in Tokyo.

Based in Swizerland, ASSOS will outfit Team USA in international cyclocross, mountain bike, road and track competitions for the next five years. 

The partnership between USA Cycling and ASSOS begins this spring, and will see ASSOS outfitting atheletes at both the 2016 Olympic Summer Games in Rio de Janeiro and the 2020 Olympic Summer Games in Tokyo, as well as at all the World Championships and World Cup Events during the coming five years. 

USA Cycling CEO Derek Bouchard-Hall said: "The quality of their products is unmatched and to have USA Cycling competing in their clothing is a powerful advantage we are thrilled to have not just for Rio, but all the way through Tokyo as well.

"The timing could not be more perfect. As we seek to transform USA Cycling to become more member focused, ASSOS too is transforming itself under new leadership to better serve female cyclists and the US market more broadly. We share a commitment to supporting American cycling through innovation and progressive ideals. We are changing together in very positive ways that I think the American cycling community is going to embrace." 

To mark the new partnership, ASSOS has designed the new USA kit which has a retro design that closely mirrors a decorated period in American cycling.

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