'Use the Tour de Yorkshire to generate business the whole year' - BikeBiz

'Use the Tour de Yorkshire to generate business the whole year'

Series of workshops being held, designed to help businesses maximise the opportunity
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The route for this year's Tour de Yorkshire has already been revealed and following up on that, organiser Welcome to Yorkshire has revealed it will run business and community roadshows to help residents and businesses make the most of this year’s Tour.

Spectators at last year's race spent £50m, and the roadshows will be sharing information on how to get involved, build excitement and maximise the benefits of race day media coverage. The roadshows, being held across the county, will also focus on using the race to generate business over the whole year.

The organisation told BikeBiz it is keen for cycling clubs to come along to the roadshows, especially those on parts of the route not touched by the Tour de France or the 2015 Tour de Yorkshire.

“This is the third year we’ve gone out to local communities to share information about how the race works and to discuss how businesses and communities can make it a spectacular weekend," said Sir Gary Verity, chief exec of Welcome to Yorkshire. "The feedback from the inaugural Tour de Yorkshire was extremely positive and I’d encourage everyone on the route, particularly those in areas the race hasn’t visited before, to come along and find out how to make it your Tour.”

Welcome to Yorkshire is also working in partnership with regional police forces to look for a passionate and reliable team of volunteers - anyone interested in becoming a Tour Maker for the 2016 Tour de Yorkshire should complete a short online survey. Volunteers will need to attend a police led training session and be available on race weekend (Friday 29 April, Saturday 30 April and Sunday 1 May). The 2016 Tour de Yorkshire marks the third return for Tour Makers, following the Tour de France in 2014 and the Tour de Yorkshire in 2015.

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