Vario - "one of the original innovators in downhill technology," said Dawson is based in the foothills of the Alps and was one of the first MTB brands to make use of adjustable geometry.
"Our continued desire to offer consumers a individual alternative to mainstream brands continues to serve us well with a loyal following in the French and Swiss markets," said Dawson.
Eleven-year old Vario is a niche brand owned by the LDM IDEXX Group, producers of over 100 000 bikes per year for mass market channels.
"For UK dealers we are able to offer a range that is innovative, offering aggressive SRP price points coupled with enticing dealer margin and a unique personality," promised Dawson.
The Vario range consists of twelve mid to high end downhill, freeride and cross-country bikes.
"Guaranteed to cause a stir, our unique frames and graphics and our well thought out specifications will offer your shop a unique brand and enviable terms," said Dawson.
Vario bikes are shipped from Grenoble and are 99 percent ready to ride, needing just a final inspection before being placed on sale, said Dawson.
Invoicing is in pounds sterling and shipping to the UK takes three days.
Tel: 00 33 4 76 05 78 32