Bike brand Velorbis took the unusual step of promoting its range at Derby University last month. In a joint promotion alongside its distributor Moore Large, Velorbis showcased a range of bikes to an estimated 600 students.
Part-time Moore Large employee Rebecca Moore put the exhibition together. She told BikeBiz: “We got a fantastic response from the people who came to our stand. They loved the Dannebrog because it emphasises fashion and more importantly, it’s green.
“Most of the students responded brilliantly to the bike, suggesting that they would actually fork out the money for this product, because they liked the way it looked and how it made them feel. I suppose it made them feel confident. I also hinted about Topshop taking on cycling accessories in London and they loved the way that made biking fashionable.”
The success of the event has led the firm to consider rolling out more campus-based marketing:
“We’re considering visiting other universities and making it interactive as well to allow students to get a real feel of what it’s like being on a classic bike.”