Velotech Services launches ''new route to market platform'' - BikeBiz

Velotech Services launches ''new route to market platform''

Smaller brands invited to contact Velotech for assistance establishing themselves in the UK
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With over twelve years of product knowledge and marketing experience within the cycling industry, Velotech Services has launched an affordable, dynamic and effective route-to-Trade provision for smaller brands who struggle to establish themselves successfully in the UK and Ireland. 

“TradeNet is a solution based service, offered to the customer in a user-friendly, cost-effective way,” explains Robin Corder, Managing Director of Velotech Services. 

“There is a considerable gap in the market for support for brands who struggle with the costs of growing their business, whether through direct marketing opportunities or connecting with the right mainstream distributor. We have addressed that gap and TradeNet offers a tangible, economical solution to help drive businesses forward in a time-sensitive way.” 

Velotech Services has certainly got a proven track record, most notably through the UK growth of brands such as Rotor, Spiuk and Ceepo. Having recently relinquished the distributorship of Rotor, Velotech has turned its attention to their new venture and are already seeing results.

“This is a real opportunity for smaller and growing brands to level out the playing field,” commented Russell Harrison, Commercial manager for Velotech and TradeNet. 

“It is like having a dedicated marketing and development team at your fingertips, at a fraction of the cost, and our customers are thrilled.” 

With bespoke packages based on a three or six month renewable commitment starting at £1,200, TradeNet offers:

  • Access to over ten thousand trade and retail accounts,
  • Social media promotion,
  • Placing your product on our B2B website for drop ship, or stock shipping ( agreement dependent)
  • Additional marketing opportunities through bi-monthly mailshots.
  • Feedback via CTR analysis and opening rates performance 

For more information and to get your product in front of over 2,000 cycling industry accounts, arrange an initial meeting, with Robin Corder or Russell Harrison at, or telephone 0845 475 5339

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