Victoria Pendleton gets behind Green Britain Day - BikeBiz

Victoria Pendleton gets behind Green Britain Day

Olympic cycling champ lends support to climate change challenging initiative ahead of 2012 Olympics
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EDF Energy’s Green Britain Day is taking place next week on Friday July 10th – a focal point for tackling climate change in time for the forthcoming 2012 Olympics in London.

Victoria Pendleton has given her backing to the day and sported a ‘green’ dress designed by cycling supporting fashion designer Wayne Hemingway to promote the EDF Energy organised day – the first sustainability partner for the 2012 Olympics.

Green Britain Day is encouraging people to embrace a low carbon lifestyle by, amongst other methods, encouraging cycling and other carbon-footprint-lowering activities.

Pendleton said: “As an athlete you might not expect me to say this, but I believe that London 2012 is so much more than a sporting event. It’s a chance not just to show what Britain can do in the sporting world, but also what difference Britain can make towards a lower carbon future.

“London 2012 is a once-in-a-lifetime opportunity to lead the world in the fight against climate change. That’s why I’m incredibly proud to be working with EDF Energy as an ambassador for Green Britain Day which will hopefully inspire millions of people to take action as part of Team Green Britain.”

Pendleton has become a potent figurehead for cycling, with her status being sought by one of the largest videogame publishers in the world and also appearing on the cover of July’s edition of FHM.

You can find out more about Green Britain Day here: www.teamgreenbritain.org.

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