Avocet is planning on bringing the Viking Bikes brand to a wider audience with two new eye-catching marketing ploys.
The first is a national campaign featuring London-style cabs decked in the new Viking livery and featuring the new Viking web site. Avocet told BikeBiz that these branded cabs wil be on the streets of all the nation's major cities, including London, Edinburgh, Liverpool, Birmingham and Manchester. They will be around for most the year, and there's even talk of a small prize offered to anyone emailing Coyote a photo of one of the streets.
Viking is also getting behind Huddersfield Town FC by supporting the club's charity ride this year, with Viking branded pitch side banners and shirts.
www.viking-bikes.com; 0161 727 8508