Vélo Birmingham has today announced Ribble Cycles as official bike partner.
The 15,000 rider 100-mile closed road sportive - which starts and finishes in the heart of Birmingham city centre - is partnering with the Preston-based bike manufacturer and online retailer.
CEO of Ribble Cycles Jon Owen said: “With the investment in cycling infrastructure from Birmingham City Council and the Department for Transport, Birmingham is well on the way to becoming a major hub for cycling in the UK so we’re really excited to be part of the inaugural Vélo Birmingham. This celebration of cycling is set to be a superb showcase for the region and a great opportunity for us to engage with our customers and the wider cycling community on the ground.”
Executive chairman of organisers CSM Active Jon Ridgeon said: “Ribble Cycles’ vision to improve the cycling experience of their customers sits perfectly alongside what we are trying to achieve at Vélo Birmingham. Combined with Ribble’s investment in cycling in Birmingham including its flagship showroom in Birmingham’s Mailbox, Ribble is the ideal partner for Vélo Birmingham and we’re looking forward to working together.”
For more information about Vélo Birmingham, please visit www.velobirmingham.com