Volvo will be showcasing its two new premium estate cars, the all-new Volvo V70 and all-wheel-drive Volvo XC70.
Lesley Milne, Volvo's events and sponsorship manager, said:
"Cycle 2007 is an ideal event to showcase Volvo's latest product range. The all-new Volvo V70 and XC70 premium estates are perfect for those with an active lifestyle thanks to their versatility and load-carrying ability."
Andrew Brabazon, Event Manager of Cycle 2007, said:
“The Mountain Bike Test Track is one of the key draws of the show and this year, with Volvo’s help, the feature is over double the size of last year with big cycle brands such as Diamondback, Scott, Saracen, Trek, Gary Fisher, and Iron Horse showcasing their latest bikes.”
Cycle 2007 takes place October 11-14th, Earls Court 1, London.