UK maker of pollution masks Respro have pitched to Richard Branson for his backing in a marketing competition with a £250,000 funding prize.
Branson is to offer the cash to deliver one marketing campaign by a British manufacturer. Respro's proposal will seek to raise pollution awareness via campaigns in retail outlets, as well as via the press.
With various medical and economic reports highlighting the effects of air pollution on the population, the brand is asking for you to register support for their campaign here. The deadline to vote falls on May 5th.
Respro is canvassing votes though all social media channels to get the message “Why wait till it’s too late “ across to the those who have power and influence.
Founder Harry Cole said: "The cumulative health effects of poor air quality on cyclists on their everyday commute, has been established for some time in medical reports. So now is the best time for you to have a say.
"Air quality appears to be getting worse and our campaign is to influence changes for the better. Your vote for Respro will be appreciated - Thank you."