Vulpine teams up with Sir Chris Hoy to create new clothing brand - BikeBiz

Vulpine teams up with Sir Chris Hoy to create new clothing brand

Nick Hussey's Vulpine to create co-brand with Hoy Bikes.
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Cult cycle clothing brand Vulpine is to team up with Evans Cycles' Hoy Bikes to create a new clothing brand, HOY Vulpine. Hoy Bikes was named for Britain’s most successful Olympian, Sir Chris Hoy.

Details of the first release, which is due to launch Spring/Summer 2015, will be announced later this year.

Vulpine founder Nick Hussey said: "Neither of us are in it merely to make ‘stuff’. It all had to mean something. Chris wanted to work with a brand he could identify with and trust, and I’m beyond thrilled that he chose us. We both want to make cycling clothing people want to wear, not feel they have to."

Vulpine recently revealed it was working with House of Fraser.

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