Walkers snaps up exclusive deal with CNP

British Cycling’s official energy supplier is to provide ‘industry leading’ product for the bike biz; Walkers hails new B2B site
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Walkers Cycles has grabbed the exclusive distribution rights to CNP, only weeks after the Manchester brand signed a deal with Team GB Cycling and the Sky Pro Cycling team.

The long-established brand will supply its protein bars and energy gels to the Sky and GB teams over the next four years.

Alongside CNP’s bars and gels – including the energy gel developed alongside British Cycling Teams – CNP also stocks protein powders. The Pro Peptide Protein Powder is ideal for use in mornings of training, with a blend of low temperature processed proteins, delivered on a timed release. The Pro Recover Protein Powder is a post exercise drink for repairing damaged muscle tissue, and not time released, unlike the former powder. The Pro Peptide is available for £33.50, and the Pro Recover is priced at £28.99.

Andie Walker, of Walker Cycles, told BikeBiz that the protein products were industry leaders: “I stress that this industry has nothing near this quality of protein currently from any supplier at all. It is light years in advancement to what the bike trade has been used to up to now.”

Walkers will be taking its first delivery of CNP Professional product in the first week of May 2010 and floor-standing display stands will be available for all dealers committing to the brand.

New site springs open

Walkers Cycles recently launched a brand new B2B site, providing dealers with the opportunity to access monthly deals and product imagery and online ordering.

Andie Walker said: “It’s going fab. Orders have been firing through nicely from it, and our Spring 2010 colour trade catalogue hit all our IBDs last month and has made an awesome difference already.”

Walker added that the Serfas brand, exclusively picked up by the distributor last year, has been a huge success at UK retail. He said: “The Serfas brand has grown at unbelievable rates since we exclusively started to range it last June. We will be increasing our already proven range by approximately 20 per cent during 2010.

“This brand is currently being loyally stocked and sold at incredible quantities through at least 300 IBDs throughout the UK and growing fast, and we urge people who haven’t yet tried it to contact us for information and prices.”

Walkers Cycles: 0116 283 3885

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