Wanna improve your e-tailing? - BikeBiz

Wanna improve your e-tailing?

Join BikeBiz at the E-retailing 2000 conference, 15-16 February, Novotel hotel London. The two day event costs eight hundred quid so maybe not that many bike trade bods will be joining us but well cough up on your behalf and will report back with tips and articles.
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The speakers at the conference read like a Whos Who in e-retailing and the two day event will no doubt throw up hundreds of vital ideas. Well be there on your behalf.

For more info on the event check out www.eretailing.co.uk.

Heres what the organisers say are the highlights...


"Dramatic growth is forecast for online shopping in the UK and Europe, with sales in the UK alone expected to reach 2.1bn by 2000. To be a successful online retailer in this rapidly developing market, you need to juggle customer support and service, marketing, advertising, strategy, alliances, technology, content creation, finance and profitability. Keeping all these balls in the air is a daunting challenge but if you get it right the opportunities and rewards will be huge."

Katherine Allen, Event Director, Learned Information Europe Ltd

eretailing 2000 europe as the only conference developed by eretailers for eretailers, will help you get it right. With more case studies than any other UK eretail conference, eretailing 2000 europe is the best starting point from which to develop and improve your selling success online.

Developed in partnership with Bill Communications, organiser of the USs premier eretailing events and publisher of eretailing world, Shop.org, the leading US trade association representing online retailers, and IMRG Europes leading interactive retailing community, eretailing 2000 europe offers a view of US talent and technique from a distinctly European perspective.

European eretailers can learn a lot from US trailblazers. Conference keynoter, Jason Olim, co-founder of CDNow, kicks off by reviewing a pioneers experience, from the early days as a pure play start-up to todays role as a global market leader. James Bidwell, Director of European Marketing, eToys, explores how to exploit this US experience for European success.

More case studies from the US are united in one amazing panel session, when top US eretailers including - barnesandnoble.com, 800.com, Service Merchandise and NetGrocer lift the lid on eretailing best practice. Lessons Learned from the US offers an invaluable opportunity to hear first hand, the inside thinking on successfully tried and tested business strategy, marketing, advertising, fulfilment, technology, customer service and much moreunmissable!

To meet The challenge of Europe multi-channel strategies must overcome the barriers of currency, culture and language. The implications for business are profound. Dedicated to helping you determine the best methods for strategic and practical success, eretailing 2000 europe brings together big name European eretailers and industry experts to dissect the three main areas of concern: finding the right business model, captivating customers for a lifetime of loyalty, and meeting expectations and demand.

Get the low down from the ones at the coal face: Lastminute.com, Boo.com, Dixons, Dressmart, PricewaterhouseCoopers, Hangbag.com, Saga, BT Syncordia, Pandesic, DVD Express and QXL.

With eretailing growing at such an exponential rate, keeping up with your competitors is vital. Keep your eye on future technological, legal and financial developments and attend Where to from here? a panel discussion where you direct debate to get your questions answered.

And finally, unless you didnt know - its Christmas. For eretailers its the most important period of the year when market positioning and brand equity, let alone huge sales, can be won or lost. In the closing Review of Christmas 99 find out how key players fared over the holiday season and exploit this experience to ensure your own preparations for Christmas 2000 are on track for success.

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