PxPixel
Wanna share £1200? - BikeBiz

Wanna share £1200?

The European Cyclists Federation is offering 1700 Euros (£1200) to the winner of the Falco Lecture Prize
Author:
Publish date:

The lecture has to be delivered at Velo-city 2001 in Edinburgh/Glasgow.

The theme is 'how to get more kids on bikes'. If a few readers of this website would like to get their heads together we could collectively come up with a load of ideas for the lecture, collectively do the trade a heap of good by formulating a promotional strategy, and collectively pocket the dosh!

"PROBLEM:

Today's young people lead much less active lives than ever before, so creating a future generation of unhealthy adults.

CHALLENGE:

Describe the main themes of a promotional strategy, and see how it would help to ensure tomorrow's adults use the bicycle as a normal part of an everyday and healthy."

Think of some ideas and post them to the bulletin board or email your interest to carlton@bikebiz.co.uk

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018