We are Porsche, says SRAM Stan - BikeBiz

We are Porsche, says SRAM Stan

Shimano is the Lexus of the bike industry; Campagnolo is Ferrari. So says a BusinessWeek feature on SRAM
Author:
Publish date:
srambw.jpg

The BusinessWeek report details the history of SRAM – it nearly didn't make it past its first year because of lacklustre sales of GripShift – and says the privately held company has seen 15-20 percent growth for the past five years. It now has revenues of $318m a year.

Shimano has a marketing and R&D budget of $122m.

You won't find many cars at SRAM's headquarters on the Near North Side of Chicago. Nearly all the office's 100 employees pedal to work, including [CEO Stan] Day, who is 51. Expensive road and mountain bikes clutter the place.

Day himself doesn't work from a regular desk or office. Six-foot-three and fit, he uses a drafting table in the open. Walls, he says, would cut him off from co-workers. Or the beer vending machine, where employees can buy cold ones for 75 cents after 5 p.m. Or his view of the bike test track, which runs the circumference of the interior.

The rest of the BusinessWeek report can be read here.

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Monday 10th September 2018

Specialized_Logo_Red promo

Rider Care Representative

Specialized UK Ltd I Chessington, Surrey I Salary: Competitive DOE I Date Published Monday 3rd September 2018