The colour pic of the Weldtitle merchandiser was printed in mono. Here it is in glorious technicolour.
The ad is promoting Weldtite's new '300 Club'. This is a 'factory approved stockist' promotion where for £135 you get the service centre merchandiser above and £270 worth of lubes, greases, gas cannisters and repair kits (priced at retail).
300 Club members also get special offers from their wholesaler and previews of all new Weldtite products. They also get listed on Weldtite's website.