What connects The Voice judge will.i.am with Coca-Cola and folding/urban transport bike brand Tern?
Tern has announced two limited edition folding bicycles for Ekocycle, an initiative championed by The Coca-Cola Company and will.i.am. Ekocycle is a project using recycled materials to create desirable consumer products by linking up with brands.
The two ltd ed Tern bikes will be available at Harrods UK along with more than 150 Ekocycle lifestyle products, including clothing, accessories, home interior, technology and active lifestyle products.
Ekocycle first got started after a Black Eyed Peas gig when will.i.am looked out on a stadium and was inspired to turn waste left behind into recycled sought-after objects.
“We’re passionately in agreement with Ekocycle’s mission to promote sustainability by boosting the use of recycled materials,” said Tern boss Josh Hon. “Partnering with The Coca-Cola Company and will.i.am just makes so much sense because The Coca-Cola Company has such an incredible global reach and will.i.am is such a well-known, and well-respected artist and entrepreneur. We’re happy to be able to work with them to bring attention to an incredibly important issue.”
The Tern bikes for Ekocycle feature hydroformed frames made from a minimum of 10% recycled aluminum. Other components include recycled content too, including rims made by a factory that is solar powered and virtually grid neutral. With 5 patented technologies, the Tern bikes for Ekocycle fold in under ten seconds. The limited-edition Verge X20 for Ekocycle includes lights powered by a dynamo hub which generates its own electricity while riding — no batteries required.
Bea Perez, VP and chief sustainability officer for Coke, said: “Sustainability is at the heart of The Coca-Cola Company and we are always looking at innovative ideas that link the vision of sustainability with our business. The Ekocycle brand is about helping consumers understand that waste can actually be a valuable resource to create desirable lifestyle products. We’re delighted that the Tern bicycles are part of the Ekocycle Shop-in-Shop at Harrods.”
The EKOCYCLE Shop-in-Shop opened at Harrods on March 5, 2015. The limited-edition Verge X20 is a Harrods exclusive with only five pieces available.
The Verge X20 will retail for £2,500 and the Verge P9 for £925. Tern will show the Verge X20 for EKOCYCLE at Taipei Cycle Show March 18-21, 2015 atbooth M1019a. In April, Tern will give away a Verge X20 for EKOCYCLE on Facebook as part of an online event celebrating sustainability.