Where's the stats, man?

Can you believe we still don't have any accurate 'official' statistics from the industry's official body? Could this sort of attitude be responsible for some key brands not being BA members?
Author:
Publish date:

A top-end supplier has just rang up and asked us to modify upwards, natch the number of bikes his company shifted last year. Access the change via our cycling statistics hyperlink. Were not going to say which brand we modified because we want suppliers to check their own figures and get back to us with any changes.

By the way, the top-end brand in question isnt part of the BA/Mintel round-up. Why? Theyve never been asked! Sure, theyre not a member of the BA but quite a few top brands arent. If the stats only include BA members how relevant are they?

They never get published anyway (er, except in BikeBike issue 1 where our guesses were, in fact, somewhat more educated than we let on) but those brands that do subscribe to them still dont have a very full picture.

Most industries consider a publically-available production and sales figures service to be a fairly standard requirement from their representative body. So, heres an open question to them, whats the BA planning to do about this shortfall in the stats service?

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019