BikeBiz Bicycle and cycling retail news
Madison has added White Lighning lubricants to its expanding cycle product portfolio, exclusively distributing the brand to the UK and Republic of Ireland.
Specialising in ‘clean-ride’ technology, the White Lightning’s range tackles performance inefficiencies caused by dirt, grease and grime build up.
The brand’s top selling self-cleaning lubricant is Clean Ride. It sheds dirt and grime during riding, keeping bikes running smoothly and clean. Clean Streak is White Lightning’s best selling dry degreaser, which provides residue-free cleaning for chains, gears and disc rotors.
"White Lightening is a logical addition to Madisons portfolio and we are delighted to bring its products, which are already best sellers in the US, to the UK and Republic of Ireland," explained Madison CEO Dominic Langan.
"White Lightening is devoted to producing innovative simple to use products which sit comfortably next to the more enthusiast focused Finish Line range."
Stock will be available at the end of the month and is available to pre-order from Madison’s B2B site – www.madisonb2b.co.uk.
Madison has also recently picked up exclusive distribution rights for Pacific Outdoor Equipment panniers and bags.
