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Who says you can't make money in the bike trade? - BikeBiz

Who says you can't make money in the bike trade?

OK, many big players have had a tough time of late, and will be limping for the foreseable future, but there are others doing just great, especially those who have gained sales from the Schwinn/GT dislocation. Last week on this site there was the good news about Giant. Here's a positive sales story from Specialized Bicycles, and above, there's the report of a record year for Trek from John Burke, Trek USA's CEO. Of course, 'turnover is vanity, profit is sanity' but all three companies sell bikes at decent margins and at high average prices. And, very much worth noting, they're all big into IBDs rather than multiple channels...
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Specialized revenues in October finished 10 percent better than any previous month in the company’s nearly 30-year history.

And this was in spite of an economic downturn.

Specialized in the UK performed well too, also recording a record month in sales, said Specialized UK MD Richard Hemington.

A press statement from Specialized in the US said:

"The record sales send a resounding message. In a more challenging economic environment and during trying times, bicycling can thrive. It is an affordable activity that can be done with the family and close to home."

Company founder and president, Mike Sinyard, said:

“The results are directly related to having hot products and a strong dealer base worldwide. Specialized and its dealers are proving to be countercyclical to the current economy."

Specialized Bicycles was founded in Morgan Hill, California in 1974. It designed and manufactured the first production mountain bike - the Stumpjumper - which, as a marketing icon, now resides in the Smithsonian Institute.

CAPTIONS:

Right - Mike Sinyard

Below - Stumpjumper, circa 1981 - the first mass-produced MTB

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