Whyte and Wilier have a record smashing winter

Sales numbers boosted for the brands at ATB
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ATB Sales has recorded its best ever Q1 thanks to strong performances from Whyte and Wilier.

Both brands have smashed their own sales figures, resulting in ATB's best ever winter results, the company told BikeBiz.

ATB Sales said: "Average selling prices are up for both brands and we are delighted to report a record breaking March in terms of both units sold and turnover. Our winter figures are the strongest indication of the demand of our brands as typically it’s replenishment of sell-through and is unclouded by stock-in figures."

The firm went into greater detail on what had driven the record figures: "Whyte growth was fuelled by strong mountain bike sales across the board in both 650b and 29. Also Whyte disc brake road bikes have gone very well. 

"Wilier growth has been at both ends of the scale with the success of the Izoard and GTR (sub-2k carbon road) and the Wilier custom build program which has more than doubled our high-end business."


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