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Wiggle expands with Chinese and Russian launch - BikeBiz

Wiggle expands with Chinese and Russian launch

Customers can now pay for велосипед in Roubles and 自行车 in Yuan
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Online cycle and tri retailer Wiggle is continuing its global expansion with new language versions of its site.

The most recently added languages for the website are Russian and Chinese, joining Wiggle’s Italian and Portugese sites in September and its Dutch site in July, taking the tally up to ten.

Five new currency options have been added too, so payment is available in Brazilian Real, Chinese Yuan, Swiss Francs, Russian Roubles and Taiwanese Dollars.

Maddy Riordan, Wiggle's international marketing manager, enthused: “We are delighted to launch our Russian and Chinese sites: Wiggle is committed to ensuring that all of our customers find the site easy and convenient to use. We want it to be accessible to customers all around the globe. China and Russia each represent a huge opportunity for Wiggle and we are excited about extending our offering to these important markets.

"2011 has been a memorable year in Wiggle’s growth and popularity and we look forward to continuing the trend into what will be an exciting 2012."

The BikeBiz Award winner has been nominated for a variety of other awards, while one US retailer blasted the store (and Chain Reaction Cycles) for 'exploitation'.

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