Wiggle goes mobile

Shoppers can now buy from Wiggle while they're on the move
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Online cycle retailer Wiggle is bringing the features of its popular site to a mobile format, enabling cycle customers to shop with the BikeBiz Award winner while they're on the move.

The mobile version of the site allows users to browse, search and buy products as on the full site. Shoppers will be able to manage their accounds, browse order history and process a returns order. All of the 140,000-plus customer product reviews will be accessible too, to help customers make decisions on the move.

The mobile site will also take advantage of Wiggle's international-facing site facilities, with ten different languages and 15 currencies available. Mobile-specific sites for Wiggle's shopping partners – including British Cycling, British Triathlon and the CTC – have been launched too.

"The Wiggle mobile site is already proving hugely popular with 12 per cent of our customers now shopping via their mobiles," explained Steve Mills, Wiggle's head of ecommerce. "We are selling up to 50 bikes a week on mobile devices, including a £4,800 Felt AR1 recently.

"The mobile site was developed in-house and is unlike the standard off-the-shelf platforms used by most large retailers. Users of our desktop site will be pleased to hear that 95 per cent of the functionality is available on our mobile version. We're extremely proud of it.

"We have lots more exciting things to come. We are constantly measuring site usage, surveying customers and rolling out continuous updates to further enhance the user experience on mobile devices. We expect the percentage of mobile customers to continue to grow and we are looking into how we can integrate further new technologies."

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