Wiggle sets sights on being global 'number one'

Online cycle retailer extends international reach
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Speaking to BikeBiz, online cycle retail giant Wiggle outlined its ambitions in the industry.

Wiggle's website manager Steve Mills said: "At the moment we only have one plan – to become the leading global online cycling site. We have been the UK’s number one (by site traffic, as monitored by Hitwise) since 2006, and now we have increased our distribution to over 70 countries. We want to be number one around the world."

After a decade in the business Wiggle told BikeBiz how the economic conditions had impacted on business: “We can never know what the last 12 months would have been like without a global recession, but we’ve made major increases to our product catalogue, made numerous improvements to the website and increased our worldwide distribution from 15 countries to 70. All these improvements have resulted in our best ever year, where we are seeing double-digit growth in our UK and overseas markets.

“July’s results exceeded all expectations. Traffic was up 81 per cent on the same month last year. We knew July would be busy, as it’s a key month with the Tour de France, but to be over 80 per cent up is truly fantastic.

“It’s a testament to all the hard work everyone at Wiggle has been doing with new brands and products, worldwide expansion, site translation, user generated reviews, improved SEO, social network initiatives and highly targeted PPC campaigns, which is all underlined by a new pricing strategy to offer all customers.”

To read more on Wiggle head to the dealer profile here.

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