Amazons offering will major on the hottest toys of the moment but will no doubt include childrens bikes as a category filler.
Etoys.com will be worried, but should the bike trade? Hard to say but such consolidations of major players needs to be monitored.
Under the 10-year deal, Toysrus.com, working with its parent company Toys "R" Us Inc. will identify, buy and manage inventory; Amazon.com will handle site development, order fulfillment, and customer service. Amazon will house both Toysrus.com's and its own inventory in its U.S. distribution centres. There has been no notification of the deal having an effect in the UK with Amazon.co.uk.
"The strength of the Toys "R" Us brand and our merchandising expertise combined with Amazon's unbeatable Internet savvy will create an online presence second to none," said John Eyler, CEO of Toys R us, in a press statement.