As well as t-shirts - 'Been there, wrecked that' - the No Fear range includes riding shorts, caps, socks, a MX/DH helmet, race jerseys and sticker kits.
Solent (UK) Ltd will be assisting No Fear in developing cycle-specific kit for the UK market.
Solent MD Peter Nisbet said:
No fear sits perfectly within our existing portfolio and our mission is to expand market penetration, brand awareness and brand image throughout the cycle trade.
Solent is the UK distributor for Marzocchi, Club Roost, FSA, Fir, Mountain Cycle, Formula, and Titec.
Tel: 023 9252 1912