Windwave: "Lucozade is perfect for the cycle trade"

BikeBiz quizzes the distributor on new brands, margins and more
Author:
Publish date:
lucozade - web.jpg

Speaking to BikeBiz, Windwave boss Peter Nisbet has lauded the potential of recent signing Lucozade in the cycle trade.

He said: “Lucozade is a household name and this counts for a lot as it is one of the strongest names in FMCG.

“There has been a long-term association with sport since the early sponsorship deal with Daley Thomson, though I believe that branching deep into the cycle trade can be very successful, because riders who are not sure about which sports nutrition brand to buy, will choose Lucozade Sport because they are familiar with the name and have confidence that the product will be safe and effective."

Windwave also talked about IBD protection, a return to form for Marzocchi and the impact that abolition of anti-dumping duties could have on the UK cycle trade. To read the full interview, click here.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019