X-Lite add 10 new lines, including more 'bike candy' - BikeBiz

X-Lite add 10 new lines, including more 'bike candy'

"Our expectations are high for the year ahead, we've put a whole lot of blood, sweat and tears into our 2002 products to create a range of products that caters for three key market sectors: bike candy 'pocket money' range of trick bits; XLR Series of high-end specialist products at competitive prices, and fast-selling maintenance products," said X-Lite's Alex Trimnell
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For now, Trimnell is keeping the new lines under wraps but existing lines have been overhauled.

For instance, X-Lite's Disco B.B. bar bungs have been steady sellers for five years and have remained largely unchanged. However, X-Lite felt some changes were now overdue.

Here's the new spec: Fully detailed and indexed machined discs. They come complete with a pair of aerospace grade M6 Titanium bolts and O-ring weather seals. They're multi-fit for most bars (IBDs no longer need to stock two different sizes). Laser etched and anodised in either black, blue, red, alloy or new Borinium colour. Despite the upgrades the trade and RRPs remain the same: £8.50/£15.50 per pair respectively.

X-Lite's POS presence has also been revamped with what Alex Trimnell calls "high product visibility."


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