In lieu of Christmas cards, X-lite & Muc-Off has sent out emailed 'cards'.
The cash saved on buying and posting physical cards will be donated to...Wikipedia.
"Our donation will help to maintain the honesty and reliability of Wikipedia as a useful source of information and help sustain its growth in 2011," said a festive statement from Muc-Off.
Jimmy Wales, founder of Wikipedia, is famously touting for donations on Wikipedia entry pages, with his face being seen by 380 million people a month.
Have you had any interesting Christmas cards from bike companies? If so, add your comment in the box below.