Yeti signs with Silverfish - BikeBiz

Yeti signs with Silverfish

Colorado MTB brand to be distributed by Silverfish, which last week ended its relationship with Rocky Mountain.
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Yeti Cycles has announced Silverfish as the new UK distributor, effective October 1st. 

"With forthcoming models like Yeti’s first full suspension 29er, the SB-95, the 303 World Cup, and a revised version of the lauded 575, Silverfish will definitely be busy," said Yeti president Chris Conroy. 

Yeti was founded in 1985 and is based in Golden, Colorado.

“Silverfish will provide us with the scale and expertise to grow our brand to the next level,” said Conroy.

Silverfish sales manager Richie Rowland said:

“Yeti Cycles is a truly legendary brand and one that all mountain bikers know and love. I’m looking forward to working with a brand with such a long tradition of racing and performance, as are all of the Silverfish team.”

Silverfish is based in Saltash, Cornwall, and represent 18 hardcore cycling brands. On 30th August Silverfish announced it would be ceasing to be the UK distributor of Canadian brand Rocky Mountain.

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