British brand, Zipvit has tied up "the biggest pro-peleton deal" this year by becoming one of the Cervelo Test Team's sponsors.
The race team was announced this week on the Algarve coast and is said to be pleased at having the sponorship of the midlands-based brand, who manufacture over 300 sports supplements and a diverse range of nutritional goods.
ZipVit MD Warren Bailey said, “The reaction to the product from the riders has been the most pleasing aspect for me. That along with the knowledge that we are allied to one of the world’s best teams makes me very happy. We feel that by operating within pro sport we can develop the ZipVit brand to be recognised as a world class product”.
According to marketing coordinators, Aftermarket Ltd, Matt Ward said: "This is the biggest pro-peloton commercial deal by a British brand this year."