Zwift launches new virtual course on the eve of Prudential RideLondon

Cyclists are invited to celebrate the legacy of the 2012 Olympic Games by taking part in Prudential RideLondon on Zwift
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Thousands of cyclists will be able to ride together in Zwift’s newly launched London 3D virtual world, by connecting online and powering their bikes on turbo trainers at home, in all corners of the globe.

The Zwift community will have two courses to choose from. A bold 14.8km (9.2mile) ‘gamified’ loop which connects the urban roads of London to the Surrey countryside and Box Hill.

The second course is a like-for-like representation of the Prudential RideLondon 5.5km (4.3 mile) ‘Classique’ route, which stars as the next stop of the UCI Women’s World Tour, this Saturday. Both courses extensively feature London’s famous architectural landmarks and extensions of the London world are planned for future release.

“UK cycling is going from strength to strength, so it’s fantastic to invite the world’s cyclists to our Prudential RideLondon course to feel part of this scene,” says Eric Min, Zwift co-founder and CEO. “85% of our community are from outside of the UK and I’m looking forward to riding together with them up Box Hill. As a longtime Londoner, I’ve ridden out to Box Hill on many occasions. My time up that climb is about to get some serious competition!”

“Prudential RideLondon is the world’s greatest cycling festival and showcases one of the great cycling cities and one of the most beautiful English counties,” says Prudential Ride London Event Director Hugh Brasher. “These new Zwift courses will give cyclists of all abilities from all around the world the chance to experience this incredible event every day."

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