Zyro axes Etxeondo distribution - BikeBiz

Zyro axes Etxeondo distribution

Apparel brand's change in distribution policy has 'negative impact on IBDs'
Author:
Publish date:
2-zyro-new-logo.jpg

With immediate effect, Zyro has decided to cease distribution of Etxeondo in the UK and Ireland.

In a statement, Zyro said that in recent weeks Etxeondo has announced a change to its distribution policy: "This change in policy will have a negative impact on independent bike dealers, and as such Zyro does not wish to be associated with the brand moving forward.

"Zyro’s focus has always been on representing its brands across the whole market, ensuring IBDs are at the heart of our distribution policy.

"Etxeondo’s change in policy goes against this distribution model, and as a result Zyro no longer wishes to work with the brand."

Zyro had been distributing the Spanish brand since 2011.

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Wednesday 3rd October 2018

jc cook bike promo

Mechanic/Sales Assistant

JC Cook I Grimsby/Scunthorpe I Salary: 20k Plus Commission I Date Published Tuesday 16th October 2018