Zyro is supporting the event with £50,000 in cash and product sponsorship.
Cateye becomes the official lighting sponsor. Innovations will be the official inflation sponsor. Powerbar will be the official nutrition sponsor. And White Lightning will be the official lube sponsor.
Zyros brand director Simon Ellison said:
This is an ideal product placement opportunity at an event that is widely recognised throughout the world as one of the leading, if not the leading, mass participation 24-hour off road events.
"The profile of the entrants matches well to our target consumer group and this will enable us to further grow the brands profile in the UK. We intend to have a high profile at the event."