BikeBiz Bicycle and cycling retail news
Distributor Zyro revealed a brand new B2B website at its North Yorks-based Open House event last month.
Set to launch this spring, the new site – www.zyrob2b.com – will feature up-to-the-minute stock information and will operate as a fully-fledged ecommerce site. But the firm stressed that the new site will be an additional part of Zyro’s offering, not a complete replacement.
“We’re not trying to get rid of phones,” Jane Watson, Zyro’s marketing manager, told BikeBiz. “Dealers will still be able to order from us in the usual way over the phone. The website is an additional, convenient service for our retailers.”
A consumer version of the site will also launch this spring, mirroring the look and feel of the B2B site so non-dealers will still be able to view everything on sale from the firm. The Open House event also saw Zyro launch its first ever trade catalogue – featuring every product the firm supplies. The 150-plus page catalogue, known as ‘The Orange Pages’, was rolled out to its dealer base from the middle of January.
A whopping 200 retailers visited Zyro Open House week, held in Harrogate’s Rudding Park Hotel, with the event viewed as a forum for retailers to give feedback on products directly to manufacturers and the firm. And while there retailers got the chance to provide input on the design of future products.
Zyro also revealed to BikeBiz that the distributor would be significantly ramping up its marketing efforts in 2009 to support customers, including the creation of new seasonal catalogues for retailers and an increased marketing spend.
