BikeBiz Bicycle and cycling retail news
ZyroFisher has announced a range of solutions to assist IBD’s as they endeavor to increase consumer loyalty and grow their business.
During September and October, retailers will be able to offer their customers a 25% promotional price discount when purchasing both the Santini Eureka winter bib-shorts and Santini winter leg-warmers.
Supported by a national advertising campaign to attract new customers and in-store merchandising, these high-performance products can continue to be sold in all seasons at low stock risk.
ZyroFisher will also be offering IBD only Santini performance jerseys, enabling retailers to offer unique high-performance clothing in an ever competitive multi-channel sale environment.
These Santini jerseys are perfect for low light conditions and winter training rides, and are exclusively available to IBD’s and represent excellent value with up to 45% margin.
Jon Sangan, Santini Brand Manager, said: "ZyroFisher and Santini have worked closely together to deliver a collection of superbly crafted garments and exclusive promotions to differentiate the IBD’s premium road clothing offering, presenting consumers with a truly unique experience and improving customer loyalty in stores."
For further information on the Santini IBD only promotions or to place an order, contact your ZyroFisher Account Manager.
