Castelli has leaked a sneak peak of its stand design for the Cycle Show, creating an Italian style Cafe offering food and drink set among its clothing exhibition.
Supported by its UK distributor, Saddleback, Castelli is offering customers a space to relax within, grab a beer and a panini and discuss up-coming products.
Andrew Griffiths, marketing manager at Saddleback said: “We’re really excited to be sponsoring Castelli Café this year and hope that everyone that visits will have a great experience to take away with them. The café is a great extension of the brand and will be an ideal opportunity for show visitors to sit back and take in everything they have seen and socialise with other cycling enthusiasts while they grab a bite to eat.”
The Birmingham NEC-based Cycle Show will open to the public between September 30th and October 2nd and there will be a day dedicated to the cycling trade and media on Thursday September 29th.
Trade passes are now available via http://www.cycleshow.co.uk/bikebiz