Business

Partnerships, acquisitions and investment news throughout the cycling industry

Pure Scooters to expand into wider e-mobility market and open 11 new stores as part of significant rebrand

Pure Scooters is set to rebrand as it broadens its proposition from scooters to wider micromobility solutions, adopting a new trading name Pure Electric. The retailer also intends to open 11 shops across the UK in the coming weeks, looking at sites including Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, …

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Hövding launches retail partnership with Velorution

Hövding has partnered with UK bicycle retail chain Velorution. It will be introduced in all four stores across London – Chelsea, Hackney, Islington and Marylebone – and online. “Here at Hövding, we are always looking to work with innovative companies,” said Hövding’s CEO Fredrik Carling. “Velorution is a hub for …

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Dorel Sports reports revenue growth in 2019

Dorel Sports’ revenue increased to $909 million for 2019, up 2.9% from $883 million last year. The results also show that fourth-quarter revenue increased to $233.2 million, up 0.2% from $232.7 million last year. Pacific Cycle Group (PCG) and Caloi posted growth in the quarter while the Cycling Sports Group’s …

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absoluteBLACK to serve German market with dealer-direct approach

absoluteBLACK has taken steps to serve the German market via a dealer-direct approach with immediate effect. The brand will have an in-house team dedicated to sales, marketing and training for the German territory. It will run a dedicated dealer programme which offers competitive pricing, delivery and payment terms alongside training …

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Smartfit looks to bring bike sizing into the 21st century

Smartfit Online Sizing is witnessing continued growth as it looks to deliver online bike sizing to the wider industry. The service, which is currently in use by the likes of Giant, Merida and Scott, says it has supported over 90 million product requests over the past year, with over 4 …

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DexShell partners with Troll Outdoors for UK distribution

DexShell is joining forces with Troll Outdoors as its new trade distribution partner for the UK market. The waterproof sock, hat and glove brand has said it’s seen growth across its global markets in recent years and the UK has been a “key part” of that. Previously distributed by Fordville, …

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Giant restructures its corporate branding

Giant has restructured its corporate branding, reports Bicycle Retailer and Industry News (BRAIN). The parent company of all the business units of the Taiwan-based company is now called Giant Group, including its own consumer-facing brands, its OE business, and other services and solutions. The adjusted branding has been two years …

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Zyrofisher introduces ‘inclusive programme’ to simplify SRAM orders

ZyroFisher has refreshed its SRAM offering as it looks to drive support to IBDs. The UK distributor wants to make ordering SRAM products “as easy as possible”, introducing “everyday low pricing” across its best-selling chains, cassettes and brake pads. It is also removing sign up costs and restrictions on minimum …

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CeramicSpeed and ESM Sport partner to expand French market

CeramicSpeed has entered into an exclusive distribution partnership with French distributor ESM Sport. ESM Sport is working with CeramicSpeed on a number of dedicated events. To ensure product knowledge is maintained, an online training platform is available for continuous updates on all-things drivetrain, supported by CeramicSpeed. “Partnering with ESM Sport …

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EU e-bike production close to doubling year-on-year

The production of e-bikes in the EU has almost doubled in 12 months and should increase further in the next five years, reports eBike Generation. According to Moreno Fioravanti, president of the European Association of Cycle Manufacturers (EBMA), production was 1.3-1.4 million units in 2017 and increased to 2.3-2.4 million …

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