Business

Partnerships, acquisitions and investment news throughout the cycling industry

Beeline Bikes rebrands as Beeline Connect

Beeline Bikes is renaming itself Beeline Connect as it looks to bring its services in line with its branding. The company, which has evolved into more of a software as a service (SaaS) provider in recent years, felt there was “confusion in the marketplace” as to Beeline’s industry sector. As …

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Dennis Publishing to launch Cycling Electric magazine

Dennis Publishing has launched its third cycling magazine, Cycling Electric.  Available from 29th April, the new 140-magazine is priced at £5.99 and will, unsurprisingly, focus on the world of e-bikes. “How do they work? How fast do they go? How much do they cost to buy and run? All these …

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Sheffield bike shop relaunched as community-owned retailer and workshop

Sheffield’s ReCycle Bikes has completed its relaunch as A Different Gear following ten months of major renovation and remodelling. The premises has been transformed into a “brand new, community-owned bike shop” featuring what is claimed to be Sheffield’s largest collection of e-cargo bikes, as well as a commercial workshop and …

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Selle Royal’s Italian production site still operating despite coronavirus

Selle Royal’s Italian production site is still up and running despite the COVID-19 outbreak, reports Bike Europe. A statement from the company said: “Our Italian production site is fully operative and offering a totally normal level of production and services.” Bike Europe said it asked Selle Royal about the impact of …

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USG reverts to dealer-direct model

USG, the owner of 7iDP, Royal Racing and TAG Metals, has taken its distribution back in-house and will now be selling directly to dealers across the UK and Ireland. Managing director Martin Lloyd Evans said: “These are exciting times at USG and we’re looking to build a strong relationship with …

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Swedish e-bike sales remain high despite Government ceasing subsidy scheme

E-bikes sales in Sweden remain at an “unexpectedly” high level despite the Government stopping its subsidy scheme, reports Bike Europe. Sales fell by 16.5% in the September 2018 to August 2019 period, reaching 86,000 compared to 103,000 the year before, according to data provided by the Swedish industry association Cykelbranschen. …

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SPIUK returns to the UK with new dealer-direct model

SPIUK Apparel is returning to the UK with a new dealer-direct business model. SPIUK aims to provide cyclists with kit that enables them to push their limits. It returns to the country believing it has developed “both as a brand and a product” over the past few years and firmly …

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Pirelli agrees three-year sponsorship deal with GCN

Pirelli has confirmed a three-year sponsorship deal with Global Cycling Network (GCN) and sister channel GCN Tech. The partnership will see both channels feature Pirelli products, including the brand’s latest road and gravel releases. All GCN presenters will be sporting Pirelli products in their videos. Stephen Hayes, head of marketing …

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Od Designs to rebrand as Spartan

Od Designs is rebranding as Spartan. The father and son partnership has been trading as Od Designs for eight years. “This has not been an easy decision to make but they feel the business has now outgrown the old name, with Spartan being chosen to reflect the simplicity and strength …

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E-bike insurance set to be offered in Northern Ireland after proposed law change

A Northern Ireland comparison website is set to offer insurance for e-bike users after a proposed change to the law which will boost the use of electric bikes in the province. Compare NI has said that Stormont’s plans to reclassify e-bikes as bicycles rather than mopeds will lead to an …

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