Business

Partnerships, acquisitions and investment news throughout the cycling industry

BA sets up info ‘hub’ for UK cycle industry on COVID-19

The Bicycle Association (BA) is setting up an industry info ‘hub’, a resource to share official guidance and support information on COVID-19. CEOs from leading companies in the UK cycle industry attended a ‘COVID-19 crisis summit’ video conference on Friday, convened by the BA. Members of the organisation’s Leadership Group …

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Sigma Sports reports ‘unprecedented’ increase in turbo trainer orders

Sigma Sports has reported a 440% increase week on week in the number of orders placed on turbo trainers, as well as static bikes. In addition, the launch of the new Wahoo Kickr, which has been available for pre-order from 19th March, has seen “huge interest” with initial drops selling …

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Saddleback issues update on COVID-19 operations

Saddleback has issued an update on its current situation with regards to COVID-19. The distributor said it has taken steps to ensure the business can run “as smoothly as possible”. Customer services are uninterrupted, with many staff members working from home with full access to its systems while its warehouse …

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ZyroFisher, Moore Large issue COVID-19 operations updates

ZyroFisher and Moore Large have updated customers on their operations as concerns surrounding the coronavirus outbreak accelerate. James Browning, ZyroFisher chairman, said the distributor is taking measure to minimise the impact on its suppliers and customers, with all office-based functions “fully equipped to 100% work from home should this be …

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New digital agency Freeride launches

Freeride, a content-led digital agency for cycling and endurance sports brands, has been launched. It aims to provide a full mix of digital, content and social media services and is the culmination of nearly three years combining cycling and endurance sports and driving “real growth” for brands in the sector. …

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Body Rocket hits funding goal hours ahead of campaign launch

Brighton-based sports tech start-up Body Rocket has hit its funding goal hours ahead of its campaign launch. The campaign, which initially sought to raise £80,000, opened early to a select group of private investors on 15th March 2020 and was fully-funded just a few hours later. Now open for public …

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Cycle Republic and Boardman Performance Centre set to close following Halfords proposal

Halfords is expected to close its Cycle Republic and Boardman Performance Centre operations following a strategic review. The Halfords Group will today enter consultation with colleagues affected with a view to mitigating redundancies “wherever possible”. “The Board have come to the difficult, but necessary, decision to propose the closure of …

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Pure Scooters to expand into wider e-mobility market and open 11 new stores as part of significant rebrand

Pure Scooters is set to rebrand as it broadens its proposition from scooters to wider micromobility solutions, adopting a new trading name Pure Electric. The retailer also intends to open 11 shops across the UK in the coming weeks, looking at sites including Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, …

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Hövding launches retail partnership with Velorution

Hövding has partnered with UK bicycle retail chain Velorution. It will be introduced in all four stores across London – Chelsea, Hackney, Islington and Marylebone – and online. “Here at Hövding, we are always looking to work with innovative companies,” said Hövding’s CEO Fredrik Carling. “Velorution is a hub for …

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Dorel Sports reports revenue growth in 2019

Dorel Sports’ revenue increased to $909 million for 2019, up 2.9% from $883 million last year. The results also show that fourth-quarter revenue increased to $233.2 million, up 0.2% from $232.7 million last year. Pacific Cycle Group (PCG) and Caloi posted growth in the quarter while the Cycling Sports Group’s …

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