Business

Partnerships, acquisitions and investment news throughout the cycling industry

REVISED: Giant XTC NRS wins US plaudit

Mike Burrows has just broken his right arm falling off one, but riders who manage to stay attached to their no-res-sys Giants love em. The editor of Mountain Biking in the States told Giant: "You should all be very proud of this bike. Its the best dual suspension bike on the trail.

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Raleigh to spend £500k on brand-building

Some of the cash will go on TV advertising to kids in the run-up to Christmas. The rest will go on creating a coherent brand strategy, including a new Raleigh typestyle and a tweaking of the heron logo

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Cambrian creates Brit-specific Conti website

Last years Conti UK advertising pointed UK consumers to the German or US Continental websites but now all Conti UKs advertising will promote www.conti-tyres.co.uk, launched today

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Action Bikes pumps up its group advertising spend

The 50-store franchised IBD chain is now big enough to formunate a professional advertising strategy and has appointed a top-notch ad agency to work on its corporate identity. HPS Advertising of High Wycombe will also do local ad campaigns for individual stores

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REVISED: Missy gets fruity

Missy Giove and the new indie DH outfit Global Racing have chosen Orange as their official bike, quite an amazing coup for the British micro-brand. And note the word chosen...

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Bike website to have print version

The publishers of GoFar-MTB.com are to launch a glossy consumer mag on a shoestring budget. Singletrack magazine for 'thirtysomething' XC riders has a fine list of contributors and will be published in March. The unwieldy GoFar-MTB moniker changes to singletrackworld.com

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ACT kicks Cycle Industry into touch

The long-running agreement between the Association of Cycle Traders and the UK trade magazine Cycle Industry has come to an end. Cycle Industry is now a requested readership magazine, unlike BicycleBusiness and BTI, both of which go out free of charge to the whole UK bicycle trade

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Steel yourself for this news

Cro-mo is alive and well. Despite projecting a fall in sales, the reborn Reynolds one year old today has found that orders for 853 have increased over the last six months

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